For this project, I was tasked with redesigning a brand that lacked strong visual identity and wasn’t effectively telling its story. I chose 3rd Lair, a Minneapolis-based skatepark, as it needed a refresh to better connect with its audience and mission.

I developed a new logo and complete identity system that aligns with 3rd Lair's target market and brand values. The redesign reflects the energy and culture of skateboarding while creating a more compelling and cohesive visual identity for the brand.

View the current design system Here