Hunch Punch

BRAND IDENTITY, ILLUSTRATION, & STORY TELLING

"Turn Any Time Into Island Time!" Hunch Punch is an alcoholic beverage that transports you to three unique islands, each offering its own distinct flavors and vibes. This project involved creating a brand identity for a liquid product, where I developed surface graphics (2D design) for the packaging and established a cohesive tone of voice that reflects the spirit of each island. The goal was to capture the essence of a tropical escape in every sip, while ensuring the design resonates with the brand’s adventurous and fun personality.